A-Team Remixes!
Twentieth Century Fox hired their very own crack commando unit, Butch Bannon of Thirty 1 Lengths and Sandymontana, to concept and produce a viral campaign for the new A-Team movie. The creatives decided to go way outside the box in terms of traditional movie marketing
In working with Fox, which is about to release one of the most anticipated movies of the summer, Thirty 1 and Sandymontana discovered the theme song was the most recognized and accessible aspect of the original TV series.
To make the theme song relevant to today’s youth, Thirty 1 and Sandymontana brought in four music heavyweights. Just Blaze, Dan the Automator, Al-P of MSTRKRFT and M.I.A’s NEET Recording’s Rye Rye & NGUZUNGUZU.
Their mission: to re-interpret and remix the theme song…
In addition, Sandymontana shot Behind-the-Scenes videos that let us watch these amazing talents at work. Cool bonus: the videos are peppered with nostalgic moments that remind us old school fans how much we’ve missed the characters and the action.
Get a taste of the A-Team Remix project here:
