A-Team Remixes!
Twentieth Century Fox hired their very own crack commando unit, Butch Bannon of Thirty 1 Lengths and Sandymontana, to concept and produce a viral campaign for the new A-Team movie. The creatives decided to go way outside the box in terms of traditional movie marketing
In working with Fox, which is about to release one of the most anticipated movies of the summer, Thirty 1 and Sandymontana discovered the theme song was the most recognized and accessible aspect of the original TV series.
To make the theme song relevant to today’s youth, Thirty 1 and Sandymontana brought in four music heavyweights. Just Blaze, Dan the Automator, Al-P of MSTRKRFT and M.I.A’s NEET Recording’s Rye Rye & NGUZUNGUZU.
Their mission: to re-interpret and remix the theme song…
In addition, Sandymontana shot Behind-the-Scenes videos that let us watch these amazing talents at work. Cool bonus: the videos are peppered with nostalgic moments that remind us old school fans how much we’ve missed the characters and the action.
Get a taste of the A-Team Remix project here:
Thirty 1 and Robert Rodriguez?
Thirty 1 is really excited to be working with Fox Studios International to market this summer’s release of Robert Rodriguez’s Predators 2010…
Check out the trailer here…
RealPlayer SP does the Dew!
As part of our RealPlayer Action-Sports campaign we headed out to Mt. Snow, Vermont for the last stop on the Dew Tour…
Our athletes did great with two 3rd place finishes and a 2nd… Way to go Tuck, Steve and Sammy!
Check out www.real.com/snow and download RealPlayer SP!
Thirty 1 and the A Team!
Thirty 1 is really excited about a new project with Fox Studios and the upcoming A Team movie!
This is going to be a fun project for sure! Stay tuned for details…
Capix Press!
We aren’t the only ones that are excited about Capix’s MTB program…
Debuting their first helmet collection in 2000, CAPIX was founded on the objective of providing the best protection available at an affordable price. Armed with one of the most influential pro teams ever assembled, CAPIX has expanded it’s product categories to include, not only helmets, but also safety equipment and accessories, spanning four major action sports categories: snow, skate, wake and bike.
With the input and influence of their world-renowned athletes, CAPIX continues to push the boundaries in an effort to design and build products that stand up to the abuse of today’s demands.
In a lifestyle that asks you to ‘put your money where your mouth is’, it’s only wise to cover yourself with CAPIX.
AT and Phil on CAPIX!
Thirty 1 and Capix are proud to announce the signing of two of Freeride Mountain Bike’s rising stars to their team for 2010: Andrew Taylor and Phil Sundbaum.
AT and Phil have been on a mission, traveling the world and laying down tracks in as many countries as possible over the past few years and Capix is anxious to join the ranks of the progressive companies that support their world domination.
Andrew Taylor has had a whirlwind of a year, joining the Summer Of Shred crew and hitting spots everywhere from Botswana to New Zealand. Heading into his second year with the crew, AT will be focusing heavily on the contest scene with a few selected trips during the off season to gather up more footage for his next video project.
Phil Sundbaum is heading into his third season with Summer Of Shred, continuing his momentum with the project and adding Capix helmets as a sponsor. With the support of Capix, Phil will continue to film and create solid video content.
Be on the lookout for the new collection of CAPIX bike helmets and accessories hitting the streets in Spring of 2010.
Debuting their first helmet collection in 2000, CAPIX was founded on the objective of providing the best protection available at an affordable price. Armed with one of the most influential pro teams ever assembled, CAPIX has expanded it’s product categories to include, not only helmets, but also safety equipment and accessories, spanning four major action sports categories: snow, skate, wake and bike.
With the input and influence of their world-renowned athletes, CAPIX continues to push the boundaries in an effort to design and build products that stand up to the abuse of today’s demands.
In a lifestyle that asks you to ‘put your money where your mouth is’, it’s only wise to cover yourself with CAPIX.
Thirty 1 is REAL Stoked!
Thirty 1 has been contracted by RealNetworks to develop a comprehensive sports marketing program leveraging action sports!
The campaign will market the RealPlayer SP product and will focus on Snowboarding and Skiing for the 1st quarter of 2010.
About RealPlayer SP
RealPlayer is the only media player that allows you to download video from thousands of Web sites with only one click and very simply transfer that video onto popular mobile phones and portable devices, such as Blackberry, iPhone, Palm Pre, Nokia smartphones, iPods, Sony PSPs, and Microsoft Xbox.
Thirty 1 and Fox Studios?
To add to the list of exciting clients, Fox Studios International has contracted Thirty 1 and roundhouse to develop viral content concepts for the up and coming release of Percy Jackson & the Olympians: The Lightning Thief.
Needless to say we are excited about the project and looking forward to producing some incredible work together.
Watch the trailer here:
About: Percy Jackson & the Olympians: The Lightning Thief
It’s the 21st century, but the gods of Mount Olympus and assorted monsters have walked out of the pages of high school student Percy Jackson’s Greek mythology texts and into his life. And they’re not happy: Zeus’ lightning bolt has been stolen, and Percy is the prime suspect. Even more troubling is the sudden disappearance of Percy’s mother. As Percy finds himself caught between angry and battling gods, he and his friends embark on a cross-country adventure to catch the true lightning thief, save Percy’s mom, and unravel a mystery more powerful than the gods themselves. Written by 20th Century Fox
Thirty 1 + Sneaker Pimps Dubai?
Thirty 1 is proud to be working with Sneaker Pimps on a very special visit to Dubai in November / December 2009. For the first time ever the Sneaker Pimps show will be held inside the exclusive ‘Mall of the Emirates.’ The exhibition will showcase not only the Sneaker Pimps collection, but the artwork and customization of 50 regional artists’ work.
In addition, the show is going to feature NAS and Futura. Should be a killer event!
About Sneaker Pimps:
Sneaker Pimps is the worlds largest sneaker exhibition and street based art show featuring over 1500 pairs of rare, limited edition, artist customized, celebrity signed sneakers plus a collection of sneaker inspired artwork, fashion and photography.
Sneaker Pimps has toured the world six times, produced more than 200 shows in over 63 cities with more than 500,000 people attending shows, making it one of the most famous cultural events for urban youth worldwide.
Past live music performances have included:
Nas, EPMD, DJ Premier, Lupe Fiasco, Funkmaster Flex, Ghostface Killah, DJ Muggs, Beatnuts, Cool Kids, Clipse, Dr Octagon, Dan The Automator, Kid Koala, DJ Qbert, Mix Master Mike, Bun B (UGK), Redman, Capone N NORE, Public Enemy, Swizz Beatz, Biz Markie, Slick Rick, Travis Barker, Paul Wall, Black Sheep, Too $hort, Jeru The Damaja, Diplo, Kid Capri, House Of Pain, Big Boi, Wale, Cam’Ron, BReal and many more.
Over 500 of the worlds top and up & coming street artists have contributed original works to the Sneaker Pimps World Tour, including: Futura, Dave White, Stash, Mister Cartoon, Haze, Shepard Fairey, Tokidoki, Dave Kinsey, SBTG, Methamphibian, Doze, Bigfoot, Tkid, Cope2, London Police, Dalek, Claw Money, Lady Pink and many more.
Capix… New Thirty 1 client…
Thirty 1 is stoked to be working with Capix to assist in building their BMX / Mountain Bike program. Stay tuned for some very interesting announcements!
About Capix :
Debuting their first helmet collection in 2000, Capix was founded on the objective of providing the best protection available at an affordable price. Armed with one of the most influential pro teams ever assembled. Capix has expanded it’s product categories to include, not only helmets, but also saety equipment and accessories, spanning four major Action Sports Categories: Snow, Skate, Wake and Bike.
With the input and influence of their world-renowned athletes, Capix continues to push the boundaries in an effort to design and build products that stand up to the abuse of today’s demands.
In a lifestyle that asks you to ‘put your money where your mouth is’, it’s only wise to cover yourself with Capix.
Thirty 1 client : Wicked Quick wins at Brainerd!
“Tony Pedregon raced to his third Funny Car victory of the season Sunday at the Lucas Oil NHRA Nationals at Brainerd International Raceway.
With his second straight win in Brainerd, Pedregon extended his series lead to 28 points over Capps. Only two races remain in the NHRA regular season before the six-race playoffs — the Countdown to 1 — begin Sept. 18 at zMAX Dragway near Charlotte, N.C.” – ESPN
Thirty 1 is working with Wicked Quick on a variety of projects… Stay tuned for the new website set to launch on Halloween. For more info check out www.wickedquick.com